The Canadian Women's Foundation

From 2015 to 2025, I worked at the Canadian Women's Foundation, a national non-profit organization that funds community programs across Canada to help women, girls, and gender-diverse people move out of violence, out of poverty, and into confidence and leadership.

As Senior Manager, Content and Web, my focus was on demonstrating the need for and impact of the Foundation's work, ultimately raising the Foundation’s profile, increasing public engagement, and supporting philanthropy.

This role required:

• Project management and leadership

• Content strategy and storytelling in multiple formats

• Website management, optimization, and data-driven decision-making

• Campaign and advocacy content with strong calls to action

• Deep understanding of issues related to gender equality and social justice movements

• Working with internal and external stakeholders to complete projects

Major projects:

I managed redesigns of the Foundation's website that involved restructuring site navigation and rewriting content to align with strategic goals, as well as improving user experience and SEO.

I led production of the Foundation's annual reports and Changemaker newsletters, which entailed developing editorial lineups, writing impact stories, in-depth articles, and coordinating photography, illustrations, and video to support storytelling. 

My role at the Foundation also involved:

• Positioning the Foundation as a thought leader on gender equity and justice through speeches and presentations for high-calibre platforms including Globe & Mail Events, The Walrus Talks, Canadian Club Toronto, and Maclean’s Ideas Forum.

• Contributing to communication strategies for awareness, advocacy, and fundraising campaigns, including the award-winning Signal for Help campaign.

• Writing blog posts, fact sheets, and media messaging that helped support public awareness and engagement

• Adapting key messaging to various platforms and audiences while maintaining consistent brand voice.

Toronto Metropolitan University

Lab instructor for Introduction to Digital Journalism Lab, an undergraduate course that covered breaking news and interactive storytelling tools, in winter term 2015.

University of King's College

Sessional instructor for Print Reporting, a graduate journalism course covering
CP style, copy editing, interviewing and reporting skills, in fall 2012 and 2013.

Montreal Gazette 

While working at the Montreal Gazette – Montreal's daily English newspaper – as a copy editor from 2001 to 2012, I wrote freelance articles for sections including news, business and weekend life.
This is a selection:

• App helps boy with autism

• Montrealers hooked on Etsy

• Parents ride the stroller coaster

• Celebrities among us

• Getting photos out of the digital shoebox

I Spy Montréal

• I launched www.ISpyMontréal.com in 2009 and sold it in 2012 to Montreal Families Magazine.

• I Spy Montréal was an online parents' guide to Montreal that attracted more than 10,000 monthly visitors and 3,300 weekly newsletter subscribers.

• The site won Best Place Blog in Ninjamatics Canadian Weblog Awards 2011.

Stresslimit Design

Developed blog strategy, content and editorial calendars for Stresslimit Design clients, including Meylah and Startcooking.com, from 2007 to 2009.

The Chronicle

Reporter and assistant editor at The Chronicle, a weekly newspaper covering Montreal's West Island area from 2000 to 2001.
Awarded Best News Story by Quebec Community Newspapers Association in 2001.